Thursday, 24 January 2013

£25 Million Maternity Hospital Investment Announced

Latest press release from Department of Health announcing the spectacular sum of £25 Million being invested into hospital Maternity services.

However the press release also says that this sum is being split between "more than 100" hospitals. So the sum per hospital is an average of under £250,000.

In terms of medical equipment this is a drop in the ocean and hardly worthy of a dramatic press release getting headlines on news bulletins.

Watch out for these statistical tricks - bundle up a small amount of money across a lot of destinations and it will then sound like a lot of money that can be a press release.


£250,000 = not a lot of publicity when it is one hospital


£25 million = same sum but split over 100 hospitals and is now headline news!

No comments:

Post a Comment