Google Acts on Scam/Fake Financial Adverts
The FCA seem to be powerless to act on stopping financial scam advertising but Google is taking action to ensure that anyone advertising to UK consumers is FCA regulated or has been validated against the opt-out conditions. This wouldn't have stopped the likes of London Capital and Finance but many current advertisers are promoting unsuitable products to UK consumers such as the one below. Dear Advertiser, Google will be updating the Google Ads Financial Products and Services policy in August, 2021, to introduce new verification requirements for Financial Services advertisers targeting the UK. We will publish the policy update on August 30, 2021, and enforcement will take effect seven days later. Advertisers that have not successfully completed the updated verification process by the time enforcement begins will no longer be allowed to show financial services ads of any kind in the UK, including showing ads to UK users who appear to be seeking financial services. You can learn mor...